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India’s local travel scene is experiencing a gentle yet significant change. Travelers are moving away from hectic schedules and busy tourist spots, instead looking for a deeper, more private experience with real connections. In this new way of thinking, luxury does not mean just being fast or flashy; rather, it is about the richness of experiences, the genuineness of the surroundings, and the emotional significance of a stay. We can see a clear cultural change in local tourism, where luxury is characterized by depth, privacy, and emotional ties instead of speed and spectacle. Travelers are now valuing quality over quantity, preferring to spend more time in one place and pursuing experiences that feel tailored to them. High-end home accommodations are central to this trend, offering not only comfort but also unique character. Our homes and services aim to provide a luxury experience that is personal, immersive, and pleasantly indulgent. This movement matches the idea that true luxury is inherently slow, allowing a greater appreciation of craftsmanship, local customs, and genuine moments that hurried travel cannot provide.

The trend towards slow and meaningful travel is also noticeable in the wider high-end villa and homestay market. Ritwik Khare, the Founder and CEO of ELIVAAS, notes that today’s travelers are focusing on experiences that help them relax and disconnect from their busy lives. He mentions a recent report from Fortune India showing that more than half of Indian travelers are choosing longer vacations, with about 84% willing to spend additional money for richer and more comfortable experiences. Rather than quickly moving from one location to another, people are now choosing to stay in one spot that combines modern comforts with the beauty of nature. Villas and homestays in well-chosen locations cater perfectly to this desire, allowing guests to relax, enjoy nature, and have all they need within reach. The emphasis has shifted from doing more to enjoying life better: valuing quality over quantity and enrichment over fatigue. This change in travel preferences is also bringing sustainable benefits for villa owners, as their properties play a key role in India's local tourism story. Both Shah and Khare believe that slow luxury is not just a temporary trend but a crucial change in how Indian travelers view premium experiences.